Delis and sandwich shops are natural caterers. Platter trays, boxed lunches, and breakfast spreads are already what you make — they just need to be packaged for groups. If you're not actively selling catering, you're leaving significant revenue on the table.
FlashCater helps delis and sandwich shops turn casual catering requests into a systematic, growing business with online ordering, order management, and zero commissions.
Why delis are perfectly positioned for catering
The most in-demand corporate catering items are exactly what delis do best:
- Sandwich and wrap platters — the #1 most-ordered corporate catering item
- Boxed lunches — individual meals for meetings where people eat at their desks
- Salad platters — healthy options that office managers love
- Breakfast spreads — bagels, pastries, fruit, coffee for morning meetings
- Soup and bread combos — fall/winter catering staple
You already have the recipes, the suppliers, and the kitchen workflow. You just need a system to capture and manage the demand.
The deli catering opportunity
Most delis get catering requests informally — a regular customer asks "can you make a platter for my office meeting?" You say yes, figure it out, and maybe get a repeat order. But without a system, this stays small.
With a proper setup — online ordering page, structured menu, and order management — delis typically see:
| Metric | Without system | With catering software |
|---|---|---|
| Catering orders/week | 1-3 (informal) | 5-15 |
| Average order value | $100-$200 | $200-$500 |
| Repeat rate | Low (no follow-up) | High (automated re-orders) |
| Weekly catering revenue | $200-$400 | $1,500-$5,000 |
The difference is visibility and convenience. When offices near your deli can browse a catering menu and order online at 9pm, orders come in that you'd never get through phone calls alone.
Ideal catering menu for delis
Platter packages
- Classic Sandwich Platter — assorted sandwiches, serves 10-12 — $85
- Premium Wrap Platter — specialty wraps with chips and pickles, serves 10-12 — $95
- Salad Platter — mixed green, Caesar, or grain salad bowl, serves 8-10 — $65
- Combo Platter — half sandwiches + salad, serves 10-12 — $90
Boxed lunches
- Standard Box — sandwich or wrap + side + cookie + drink — $14/person
- Premium Box — specialty sandwich + two sides + dessert + drink — $18/person
- Vegetarian Box — veggie wrap + hummus + fruit + cookie + drink — $15/person
Breakfast packages
- Bagel Spread — assorted bagels, cream cheese, butter, jam, serves 12 — $55
- Continental Breakfast — pastries, fruit, yogurt, juice, coffee, serves 12 — $14/person
- Full Breakfast Box — egg sandwich, fruit, pastry, juice — $13/person
Add-ons
- Beverage package — $3/person
- Cookie/brownie platter — $35 (serves 12)
- Fruit platter — $45 (serves 12)
- Chips and dips — $30 (serves 10)
See our full guide on creating a catering menu and pricing it right.
What FlashCater does for delis
Branded ordering page
Your deli gets a professional online ordering page with your branding — photos of your platters, clear per-person and per-platter pricing, dietary labels, and online payment.
Customers order on their own time. No phone calls during the lunch rush.
Simple order management
Every order flows into a centralized dashboard. See what's coming up, track order status, print packing lists, and manage payments — all in one place.
Built for repeat business
Delis thrive on repeat catering customers — the office that orders every Tuesday, the law firm that gets platters for every client meeting. FlashCater's CRM and automated re-order emails make sure those customers keep coming back.
Zero commissions
At $79/month with no per-order commissions, FlashCater costs less than what most delis spend on a single platter's ingredients. Compare that to marketplaces like ezCater that take 15-25% of every order.
Getting started
- Pick your top 5-8 catering items — platters, boxes, and breakfast packages that you can produce reliably at volume
- Set up online ordering — FlashCater builds your page in under a week
- Tell your regulars — "You can now order catering online!" at the counter, on receipts, via email
- Visit nearby offices — bring a sampler platter and your ordering link
- Watch orders come in — manage everything from the dashboard
Most delis see their first online catering order within the first week of launching.
Turn your deli into a catering business
FlashCater gives delis and sandwich shops professional online ordering for platters, boxed lunches, and breakfast spreads — at a flat $79/month.
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